The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Finding Your Focus: Why Point-Of-View Matters in Content Writing
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jaz
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4 LinkedIn Best Practices to Help You Stand Out
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty
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Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if yo
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What is a Fintech Content Writer and How Do You Choose One?
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name wo
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How to Create a Project Communication Plan (+ Downloadable Template & Infographic)
Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.
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Google Refreshes Its SEO Starter Guide: A New Approach for Beginners
As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The gu
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Exploring the Impact: How Virtual Reality Could Change Content Marketing
Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for
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You’ll Never Believe These 7 Clickbait Examples That Actually Work (or Not?)
There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes dece
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