The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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URLs ‘should be short and readable’
Website URLs should be short, readable, memorable and descriptive, a sector commentator has explained. Graham Charlton makes his assertions on E-consultancy’s internet marketing blog, noting web address design
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Google Chrome attracts 2m US users in first week
Google’s Chrome browser attracted just under two million US users in the first week after its launch, new figures indicate. Data from Nielsen Online shows 1.93 million Americans – 73 percent of them male
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Google first in August US web traffic figures
Google held its position as the number one web property ranking during the month of August, according to new figures from comScore. The online analyst’s latest Media Metrix notes the search giant drew 144.7 mi
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Make keyword list ‘before producing web copy’
Online marketers should create a list of keywords to incorporate into web copy before producing it, an industry commentator has explained. Anne Holland, founder of internet resource Marketing Sherpa, explains keywor
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Yahoo! to tweak homepage
Yahoo! has announced plans to modify several sections of its website – including the homepage – over the coming months.
At a press conference held in recent days, Ash Patel, executive vice-pr
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At a press conference held in recent days, Ash Patel, executive vice-pr
Use of social networks still growing, says E-consultancy
The use of social networking sites is continuing to grow, according to web resource E-consultancy.
Graham Charlton, a researcher at the online publisher, explains that despite MySpace, Facebo
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Graham Charlton, a researcher at the online publisher, explains that despite MySpace, Facebo
Google ups market share in August
Google increased its market share to 71.01 percent of all US searches over the four weeks ending August 28th and continued to be the "primary way" web users navigate key industry categories,
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Combining ads ‘boosts marketing effectiveness’
The benefits of combining multiple varieties of adverts on a webpage have been noted by Microsoft. In a recent post on the software firm’s adCenter blog, Carolyn Taylor from the site’s community team exp
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