The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Frequency an email marketing “challenge”
Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should be sent out
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SEO unity “crucial” for success
Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter
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Blog to business success
There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US News and World Report, sector comm
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Listen to customer feedback, marketers urged
Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.
Max Blumberg, a customer management strategist, said firms should listen t
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Max Blumberg, a customer management strategist, said firms should listen t
TNS: US internet ad spend up 8%
US internet display advertising spend rose by eight percent during the first six months of 2008, according to market analyst and insight group TNS Media. It was noted that web-based ad spend bucked the trend of most
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Keywords vital for SEO, says expert
Keywords are an integral part of creating an effective search engine optimization (SEO) strategy, it has been explained. Writing on the online pages of Forbes, sector commentator Melanie Lindner recommends webmaster
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Google launches G1 cell phone
Google and T-Mobile have unveiled the T-Mobile G1 – the first cell phone to use the search engine company’s Android operating system. In a post on Google’s Mobile blog, product marketing director M
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Yahoo! forms digital advertising council
Yahoo! has formed a Digital Advisory Council which will work collaboratively to explore the continuing evolution of web advertising and digital media, it has announced. The body will be comprised of industry executi
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