72%
of Brafton-produced videos
rank on Page 1 of Google
+163,371
Google Search impressions
in six weeks
2.3x
more views per long-form video
compared to non-Brafton content
80%
increase in channel-wide Search clicks
from week one to week six
TaskRabbit connects people with skilled, independent Taskers who can help with everyday projects. From assembling furniture and mounting TVs to moving, repairs and home improvements, Taskrabbit makes it easier to find help for jobs big and small.
With a service offering that spans so many practical household needs, Taskrabbit has a natural opportunity to reach customers through educational content. People regularly search for how-to-style videos and instructions on completing home projects.
And that’s exactly where we began building our YouTube strategy.
THE CHALLENGE
Turning a Passive YouTube Channel Into a Discovery Engine
While Taskrabbit already had a YouTube channel, it wasn’t contributing as much as it could to the company’s broader marketing objectives.
YouTube had largely been a passive part of its marketing strategy; videos weren’t consistently reaching audiences through search, and the channel had little visibility in Google’s video features or AI-generated answers.
At the start of our partnership, Taskrabbit had no video carousel or featured video placements in Google Search, and its videos had earned just one AI Overview citation.
The opportunity was clear: Make Taskrabbit’s videos easier to discover, particularly among people already searching for household project help.
THE SOLUTION
Video content strategy
SEO and search optimization
Long-form video production
YouTube Shorts production
YouTube channel optimization
Performance reporting
Building a Search-First Video Strategy
The nature of Taskrabbit’s business meant they already had tons of topics worth making videos about — so we started with the questions their ideal audience was already asking.
From replacing door locks to mounting ceiling fans, Taskrabbit’s services overlap with countless practical how-to searches. Those questions became the foundation for a video strategy designed to boost Taskrabbit’s discoverability across YouTube and Google Search.
We paired longer instructional videos with YouTube Shorts to give the brand multiple ways to reach audiences while building a library of useful, highly repurposable content across marketing channels.
Over the first six weeks of our ongoing partnership, Brafton produced and published 18 videos, including six long-form videos and 12 Shorts.
Content covered six practical household topics:
- Moving help and new-home checklists.
- First-apartment essentials.
- Changing and replacing door locks.
- Mounting and installing ceiling fans.
- Finding studs in walls.
- Replacing electrical switches and outlets.
Each topic offered an opportunity to reach audiences through relevant, non-branded searches, whether they were looking for instructions, researching a project or considering professional help.
We also monitored Google Search impressions, clicks, ranking positions and YouTube performance to see which videos were gaining traction and help guide the next stages of the program.
And it didn’t take long for the results to start coming in.
THE OUTCOME
First-Page Google Rankings in Just Six Weeks
72%
of Brafton-produced videos rank on Page 1 of Google.
+163,371
Google Search impressions in six weeks.
2.3x
more views per long-form video compared to non-Brafton content.
80%
increase in channel-wide Search clicks from week one to week six.
In organic search terms, six weeks isn’t a long time to build visibility — but it’s enough to start seeing meaningful, compounding results that will continue to improve as content matures.
Of the first 18 videos Brafton produced, 13 achieved an average Google Search position of 10 or better. That’s 72% of the new content reaching Page 1, with two videos achieving average positions within the top five.
Collectively, Brafton-produced videos generated 163,371 Search impressions and 830 clicks during the initial reporting period.
That visibility continued to build, with channel-wide Search clicks increasing 80% between the first and sixth reporting weeks.
Long-Form Videos for AI Search Visibility
Brafton’s long-form instructional videos were particularly effective at gaining organic search visibility.
Across seven long-form videos analyzed in the reporting period, six outperformed non-Brafton benchmarks for both Google Search impressions and clicks.
One instructional video about changing a door lock collected 43,667 Search impressions and 346 clicks in its first 28 days. Compared to the non-Brafton long-form video benchmark, that’s 95.6x more impressions and 188.7x more clicks.
And it wasn’t the only video making an impact:
- Moving Help & New Home Checklist: 76.2x more Google Search impressions and 45.8x more clicks than the non-Brafton benchmark.
- First Apartment Essentials: 56.7x more impressions and 25.1x more clicks.
- How to Find Studs in Walls: 7.2x more impressions and 46.4x more clicks.
Taskrabbit’s videos also showed up prominently for searches that made them valuable in the first place.
For example, “how to use a stud finder” reached an average Google position of 4.14, while “how to change a lock on a door” reached 3.18.
These are practical, non-branded queries from people actively looking for help with household projects. And now, Taskrabbit’s videos are featured prominently among the results users find.
YouTube Shorts: Small Videos, Big Search Opportunities
Brafton-created YouTube Shorts also showed strong early results.
The following Brafton-created Shorts outperformed non-Brafton-created Shorts benchmarks in Google Search:
- Changing a Lock received 12.5x more Search impressions and 63x more clicks.
- Mounting & Installing Ceiling Fans got 7.6x more impressions and 38.5x more clicks.
- How to Find Studs in Walls collected 7x the impressions and 16x the clicks.
Across the 12 published Shorts, total views reached 103% of forecast, with several individual videos exceeding expectations well beyond that.
For Taskrabbit, these results show that useful instructional content doesn’t need to be long to earn visibility. Both formats play a role in helping the brand appear when people search for practical answers.
And there’s reason to be optimistic about what comes next.
At the time of reporting, the oldest Brafton-produced video had been live for just 42 days. With our partnership continuing and Taskrabbit’s video library growing, these early results provide a promising foundation for even greater organic visibility.
YouTube holds much more potential for brands beyond a content repository and hosting platform. With the right topics, formats and search strategy, it can become a strong search- and AI-discovery channel.
That’s the opportunity we’re helping Taskrabbit pursue, and early results show what’s possible when video production and organic search strategy work together.
Want to show up for topics your ideal audience is already searching for? Let’s build a video strategy that gets you there.
More Case Studies
Brafton & Taskrabbit: 72% of New YouTube Videos Ranking on Google’s First Page in 6 Weeks
How Brafton AI Studio Is Strengthening AI Visibility for EOS GmbH
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