The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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PricewaterhouseCoopers suggests print is done, online ads poised for significant growth
The Newspaper Association of America says print revenue dropped 28.6 percent earlier this year.
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Soccer players team up to dominate Google search queries
Recently, search engines have been catering to consumer queries related to World Cup fever, and soccer players have been scoring big with searchers. Now, Google data shows there is a timely connection between querie
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Online shopping made simple: Google Commerce Search 2.0 launched
With the onset of summer, many Americans may be getting ready for the season with a little online shopping. Now, Google is offering marketers an updated tool to help optimize their sites so consumers
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AOL says bye bye to Bebo while Facebook and Twitter shine
In the fast-paced world of social networks, marketers will have one less social site to worry about when it comes to keeping up with consumers. AOL recently…
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Opportunity calls: Marketers may strike big with mobile paid searches
On-the-go consumers are relying more heavily on their mobile devices to keep them connected to the latest news, but a new report indicates that advertising is lagging behind search volumes on smartpho
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Avoid deadly duplicate content: Original content key to Google ranking
Content is king when it comes to driving organic SEO, but putting forth duplicate information on more than one website could arouse the suspicion of Google filters that will keep a company from being a top result fo
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Marketing over macchiatos: Starbucks and Yahoo to offer guests free WiFi
For coffee-drinking, laptop-toting online marketers, Starbucks – a longstanding hot spot – may soon become even more popular. The Seattle-based coffee chain recently announced it will be offering guests
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Justin Bieber caught syphilis rumor that sparked countless Google searches
It all started when one website posted a picture of Justin Bieber with Kim Kardashian last weekend. While fans might be glad to hear that the young singer did not catch syphilis from his brief interac
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