The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Searches get a jolt of Caffeine with Google’s new web indexing system
Google Caffeine is now serving fresh content. The search engine giant has launched its new web indexing system – called Caffeine – with the promise of more frequent updates. This is great news for sea
Learn More
Survey results suggest businesses may ‘like’ Facebook marketing opportunities
With more than 400 million active users spending at least 500 billion minutes per month on Facebook, it’s easy to believe that consumers are increasingly turning to social networks before search engines. Recen
Learn More
Apple’s iPhone 4 loaded with iAd and Bing – could be bittersweet for Google
This week, Apple CEO Steve Jobs unveiled the iPhone 4. While Jobs boasted that this is the thinnest smartphone available, its new features could be pretty big for marketers – specifically the iAd mobile applic
Learn More
Survey says businesses plan to increase SEO spending
In an increasingly digital age and a slowly recovering economic climate, consumers like to do their homework online to find the best deals before buying. In fact, a report by Forrester Research shows that 70 percent
Learn More
Search tail phrases often key to SEO success
Businesses looking to drive organic SEO should consider that sometimes less is more when it comes to SEO keyword selection. Contrary to what many marketers may believe, the most popular phrases can hinder the odds o
Learn More
Study shows Google’s search engine edge may be unjust
Google is currently the leading search engine for consumer queries, but does the company have an unfair edge? A recent study from Consumer Watchdog’s Inside Google suggests the search engine giant may
Learn More
Legal firms saw search gold in black of BP oil spill
In the aftermath of the BP oil spill, searches for "oil spill" on major search engines were dominated by law firms’ sponsored listings, reports ClickZ. Truly standout firms took the spill as
Learn More
Expert offers tips for marketers to find ‘a little more link love’
Executives want their companies to be linked with success in consumers’ minds, and using relevant, intriguing content as bait to get others to link to your website can be a good method of raising bran
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
