The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter Places offers real-time, word-of-web information on local businesses
A recent survey from Harris Poll Online indicates that one-third of respondents use social media as an outlet to voice opinions about a company, brand or product. Now, tweeters can complement their rants or raves wi
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Study shows online news catches consumers’ attention
While many newspaper publishers are facing declines in the slowly recovering economy, a new report from the Organisation for Economic Cooperation and Development shows there is strong growth in online
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Bing and Yahoo ‘contextual searches’ up in May, Google still dominates
Americans conducted 15.9 billion searches in the month of May – up 3 percent from April, reports comScore. It is likely unsurprising that Google led the pack, but it may be of interest that Yahoo and Bing are
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World Cup hot terms score big with online searches
Portugal may or may not win the World Cup, but Cristiano Ronaldo is scoring major search traffic. According to HitWise, Ronaldo accounted for 19.19 percent of U.S. World Cup player searches during the week ending Ju
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Google backgrounds get artsy, users don’t buy it
Google users no longer have to search for some of their favorite artists in order to see their work. The search engine giant recently unveiled a new feature that allows users to upload works from seve
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Bing goes the search market: Microsoft announces new Webmaster Tools for online marketers
It’s been a good year for Bing. The latest Hitwise reports show that the search engine accounted for more than 9 percent of U.S. searches last spring. Moving forward to the summer, Microsoft announced
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Apple squeezes Google Mobile out of iPhone and iPad
Reports indicate that Google – though still the default iPhone browser – will have some advertising hurdles in Apple’s mobile markets. With the rise of mobile shopping and Americans’ love affairs with
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Study: Keyword usage and quality content necessary to attract online shoppers
In a struggling economy, many Americans felt they lost control over their personal finances, but it seems they gained control over the online research experience to determine how to spend their limite
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