The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Yahoo! urges care with keywords
It is important to select the most appropriate keywords for a successful pay-per-click campaign, a major search engine explains. Yahoo! makes its comments in the company’s search marketing blog, noting bidding
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Social media offers marketers “more bang for their bucks”
Marketers can enjoy "more bang for their bucks" by promoting brands through social media, an expert suggests. Duncan MacPherson, co-founder of professionals networking website My8020.com, makes his comment
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Effective SEO ‘relies on text’
For successful search engine optimization (SEO) it is necessary to have text-based content rather than images and flash, Google has said.
Kent Sugarman from AdSense Publisher Support said whi
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Kent Sugarman from AdSense Publisher Support said whi
Email marketing ‘boosts profitability’
Email marketing can be "key" to a company’s profitability, it is claimed.
Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow
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Industry commentator Ray Lam, writing for his eMarketing Links blog, suggests any business seeking to grow
Event organizers urged to use social platforms
Event organizers should use social media marketing as a promotional tool, an advertizing expert suggests.
Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t
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Heidi Cohen, the president of Riverside Marketing Strategies, makes her comments to t
Keyword insertion ‘important aspect of SEO’
Inserting appropriate keywords into a website is essential for search engine optimization (SEO), an expert argues. Graham Charlton, a researcher for the online marketing resource e-consultancy, explains SEO is about
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‘Use Cuil to check SEO tactics’
People trying to use search engine optimization (SEO) to improve their website’s search engine rankings can use new tool Cuil to test the efficiency of their measures, it has been claimed.
Wr
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Wr
Personalized email marketing ‘57% more effective’
Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.
According to the study carrie
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According to the study carrie
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