The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Email newsletters ‘should be tailored’
Companies should tailor the content of their email newsletters to each subscriber, an expert has advised.
Newsletter specialist Denise Cox explained that software is available which can creat
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Newsletter specialist Denise Cox explained that software is available which can creat
Email marketing ‘appeals to 45%’
Receiving details about new products or offers would appeal to almost half of consumers, a new report has found.
Of the 500 people surveyed, 45 per cent said they would be "interested&qu
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Of the 500 people surveyed, 45 per cent said they would be "interested&qu
More precise terms ‘could help search ranking’
Using more precise keyword terms could help with search engine optimization (SEO), an expert claims. Writing for Computer Active, Mark Wilson says that to narrow down the millions of results that consumers receive t
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Global SEO: New challenges for marketers
Writing content for global search engine optimization (SEO) presents different challenges to country-specific web marketing, an expert suggests.
Julie Batten, the e-marketing manager at Klick
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Julie Batten, the e-marketing manager at Klick
Social media ‘a link building tool’
Social media marketing can help build links, which will help boost a website’s ranking, an expert suggests. Jacob Matthew, an industry commentator, makes his comments to PromotionWorld, asserting that the deve
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Music market ‘moving to web and mobile’
The international music market must focus on mobile and internet distribution as consumers stop purchasing physical copies of songs, a new report suggests. Online information resource eMarketer forecasts that downlo
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Successful SEO ‘requires ongoing commitment’
To make search engine optimization (SEO) work effectively, companies must be prepared to put in regular effort, asserts one expert.
Making his comments to online resource RIS Media, Oeyman Al
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Making his comments to online resource RIS Media, Oeyman Al
Google: SEO agencies are useful for websites
Google has flagged up some of the benefits of hiring a search engine optimization (SEO) service, noting that such organizations can supply useful services to website owners. It notes that SEO agencies can aid a busi
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