The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content ‘the most important website factor’
The most important factor of any corporate website is the content it offers readers, an expert has remarked. Writing for online news source CMS Wire, industry reporter Rachelle Goh asserted that, while the technolog
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Email achieves ‘high ROI at a low cost’
When compared to other marketing channels, email has the highest return on investment (ROI) and the lowest costs, one expert asserts.
Meenakshi Wali, the co-founder and business development h
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Meenakshi Wali, the co-founder and business development h
‘Huge potential’ for mobile marketing
There is "tremendous" scope for growth within the mobile marketing arena, a new report suggests. Mobile content infrastructure supplier Motricity surveyed marketers attending the Mobile Marketing Associati
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SEO for B2B ‘requires strong content’
Business to business (B2B) search engine optimization (SEO) is very different to the techniques employed when attracting more general consumers, an expert has remarked.
Nick Stamoulis, writin
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Nick Stamoulis, writin
Google ‘most popular search engine in US’
Google has once again emerged as the search engine most used by US consumers, by a considerable margin. Information released by marketing agency HitWise showed that Google was used for almost seven out of ten search
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Expert states SEO boosts sales
Because the majority of consumers use search engines to find websites, optimizing a page’s content for such portals leads to greater traffic and therefore revenue, a firm has highlighted. Urban Geko, a digital
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Duplicate content ‘frustrates consumers and invites penalties’
Businesses hoping to boost their website’s ranking must be wary of publishing duplicated content on their pages, two experts have warned.
Jessica Cox and Michelle Pierce, writing for online p
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Jessica Cox and Michelle Pierce, writing for online p
UGC ‘taking power from marketers’
User-generated content (UGC) is increasingly influential among consumers seeking to book a holiday online, a new report has revealed. A study published by JupiterResearch has suggested that the rise of citizen advoc
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