The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers urged to use social media
Marketers must not ignore the potential of social media as a promotional tool, an expert has urged. Debra Murphy, writing for the Masterful Marketing website, explained that firms can see considerable returns throug
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Organic search ‘vital’ to online marketing
The top five organic results displayed by search engines will benefit from around 90 per cent of all clicks, meaning it is vital to employ search engine optimization (SEO), a firm has asserted.
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Marketers ‘failing to integrate PPC with SEO’
Many marketers are failing to integrate their pay-per-click (PPC) advertising strategy with organic search engine optimization (SEO) tactics, an expert has warned.
Industry commentator Ann St
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Industry commentator Ann St
Blogs recommended for online marketing
Setting up a corporate blog can rapidly boost online marketing efforts and increase a website’s search engine optimization, an expert has commented.
Wendy Suto, president and chief executive
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Wendy Suto, president and chief executive
Marketers ‘rarely have time to write’
Although search engines love fresh content, most marketers do not have time to dedicate to writing it, an expert has suggested.
Industry commentator Cheryline Lawson made her comments in an a
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Industry commentator Cheryline Lawson made her comments in an a
Recession ‘pushes online promotions’
Sometimes an economic downturn can spur a business into really pushing its online marketing, a firm has suggested. Web-based promotions agency SiteLab asserted that during a recession, businesses have the opportunit
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Valuable content ‘better than a sales pitch’
A website’s content has to be linked to its products without appearing to be a sales pitch alone, an expert has explained.
Cliff Langston, the director of global marketing at biochemical manu
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Cliff Langston, the director of global marketing at biochemical manu
Marketing budgets ‘withstand economic downturn’
Marketing budgets are unlikely to shrink during the seeming economic downturn, according to a number of chief marketing officers (CMOs) in the US.
A survey of such professionals, conducted by
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A survey of such professionals, conducted by
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