The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Politicians to make extensive use of Google in upcoming elections
According to The Hill, Google is ramping up its political advertising team. This comes as mid-term election campaigns begin to take form, with candidates expected to make extensive use of Google to re
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Ubuntu 10.4 to use Google, not Yahoo, as default search engine
Canonical announced earlier today that they would be using Google as its default search engine in the upcoming release of Ubuntu 10.4, according to Katonda.com. Canonical, the developers of the Linux-based operating
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Tempt millennial customers with ‘the 4 Cs’
The four Cs – convenience, community, customization and cool – drive the purchasing behavior of an emerging group of web users, the millennial customers.
Such is the assertion of Shaun Young,
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Such is the assertion of Shaun Young,
Optimize pages for niche searchers, site recommends
Web marketers should pay attention to niche searchers when implementing a search engine optimization (SEO) strategy, it has been recommended. An article on web resource Marketing Sherpa states online advertisers sho
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Study: US search market bucks economic trend
US search marketing spend grew strongly during the third quarter of this year, according to a new study. The findings from search management firm SearchIgnite indicate that expenditure in this area is up almost 27 p
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Microsoft: Multi-format campaigns add value
The best advertising campaigns are those which present consumers with a relevant message at every level of the decision-making process, it has been noted.
Sector commentator Nick Drew makes h
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Sector commentator Nick Drew makes h
Google Maps launches AdSense ads
Google has launched its AdSense program on its Maps resource, it has been noted. Sector commentator Stephen Shankland makes his comments to online resource CNet, explaining certain searches – such as those for
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“Engaged” video viewers more responsive to ads
Not all online video viewers are the same when it comes to advertising, a new study commissioned by Veoh suggests. Carried out by Forrester Consulting on behalf of the web video sharing site, the research indicates
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