The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Start-ups urged to consider web marketing
One of the first things a newly-started internet business needs to consider is how it will market itself online, it has been suggested.
Anna D Banks, an adjunct professor at Essex County Coll
Learn More
Anna D Banks, an adjunct professor at Essex County Coll
Expert claims content is overlooked
A major aspect of an effective website is its copy but it can be ignored in favor of the pages, an expert has commented. Justin Cooke, managing director of web design firm Fortune Cookie, suggested that over the las
Learn More
Outsourcing SEO ‘saves time and adds value’
Employing a search engine optimization (SEO) firm can raise a business’s online profile without taking up too much time, it has been suggested. Scott Buresh, of search marketing agency Medium Blue, made his co
Learn More
Blogging ‘creates high rankings fast’
Blogging can help firms achieve high organic search results within a short period of time, it has been suggested. Industry commentator Ambar Shrivastava, writing for MediaPost’s Search Insider publication, not
Learn More
Search engines ‘avoid duplicate content’
Search engines avoid offering their users duplicate content because diversity helps to improve search quality, an expert has remarked. Eric Enge, president of Stone Temple Consulting, made his comments in a post for
Learn More
Acquisitions ‘illustrate longevity of social media’
The way in which some of the planet’s largest media companies are acquiring social networking websites illustrates their importance, an expert has commented.
Rachel Hawkes, co-founder and edi
Learn More
Rachel Hawkes, co-founder and edi
Social media ‘generates long-term traffic’
Social media marketing can generate sustainable and meaningful traffic for a website, an expert has suggested. Industry commentator Jason Lee Miller, writing for online resource WebProNews, suggested that when conte
Learn More
Most ‘do not enter through home pages’
A website’s home page is no longer the main entry point for many online shoppers, research has revealed. Pindar Graphics has published findings which show that the majority of e-commerce users do not visit sit
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
