The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Listen to customer feedback, marketers urged
Online marketers should ensure they take any feedback from their consumers on board, a sector commentator has urged.
Max Blumberg, a customer management strategist, said firms should listen t
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Max Blumberg, a customer management strategist, said firms should listen t
TNS: US internet ad spend up 8%
US internet display advertising spend rose by eight percent during the first six months of 2008, according to market analyst and insight group TNS Media. It was noted that web-based ad spend bucked the trend of most
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Keywords vital for SEO, says expert
Keywords are an integral part of creating an effective search engine optimization (SEO) strategy, it has been explained. Writing on the online pages of Forbes, sector commentator Melanie Lindner recommends webmaster
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Google launches G1 cell phone
Google and T-Mobile have unveiled the T-Mobile G1 – the first cell phone to use the search engine company’s Android operating system. In a post on Google’s Mobile blog, product marketing director M
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Yahoo! forms digital advertising council
Yahoo! has formed a Digital Advisory Council which will work collaboratively to explore the continuing evolution of web advertising and digital media, it has announced. The body will be comprised of industry executi
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URLs ‘should be short and readable’
Website URLs should be short, readable, memorable and descriptive, a sector commentator has explained. Graham Charlton makes his assertions on E-consultancy’s internet marketing blog, noting web address design
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Google Chrome attracts 2m US users in first week
Google’s Chrome browser attracted just under two million US users in the first week after its launch, new figures indicate. Data from Nielsen Online shows 1.93 million Americans – 73 percent of them male
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Google first in August US web traffic figures
Google held its position as the number one web property ranking during the month of August, according to new figures from comScore. The online analyst’s latest Media Metrix notes the search giant drew 144.7 mi
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