The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Web retail sales ‘to reach record high’
Online retail sales in the US are likely to reach $204 billion this year, despite the gloomy economic atmosphere, a new report has forecast. A study conducted by Forrester Research and Shop.org has revealed that Ame
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Social media ‘an influential marketing tool’
Social media marketing is fast becoming one of the most influential tools a promoter has access to, a company has claimed. Online resource Social Marketing Explosion has stated that 80 per cent of American consumers
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Google to sell DoubleClick’s SEO arm
Google has announced that it is to sell the search engine optimization (SEO) segment of its recently acquired marketing firm DoubleClick. The search giant has declared its intentions to part with the Performics sear
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Basic SEO ‘boosts website performance’
Firms which spend time employing even just basic search engine optimization (SEO) principles will see a difference in their website’s performance, an industry commentator has asserted.
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Search marketing a ‘popular digital tactic’
The most popular elements of a digital marketing strategy are search engine tactics, an expert has commented. Andreas Roell, president and chief executive officer of digital marketing firm Geary Interactive, made hi
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Recession ‘demands more’ from online marketers
Fears of recession mean online marketers are being asked to do more with less, an expert has asserted.
Bryan Eisenberg, co-founder of marketing consultancy Future Now, made his comments in an
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Bryan Eisenberg, co-founder of marketing consultancy Future Now, made his comments in an
SEO ‘about quality traffic’
Good search engine optimization (SEO) is not is not about simply getting many hits from portals but about getting quality traffic, an expert has asserted.
Industry commentator Derek Gehl made
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Industry commentator Derek Gehl made
Search engine marketing budgets predicted to grow
It is likely that spending on search engine marketing will continue unabated during 2008, despite the current economic background, a new report has asserted. A study conducted by the Search Engine Marketing Professi
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