The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers should use ‘both paid and organic tactics’
When first beginning a search engine optimization campaign, firms should consider making use of both organic and paid search techniques, an expert has urged.
Meenakshi Wali, an internet marke
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Meenakshi Wali, an internet marke
Search marketing ‘best tool for driving sales’
More than 65 per cent of online merchants believe search engine marketing is the best-performing tool they have to drive sales, a new report has revealed. Online resource Internet Retailer surveyed 200 retailers and
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Online buzz for presidential nominees
The internet is the main place young US voters will turn for political information, an expert has commented. Bill Balderaz, chief innovation officer of online buzz agency Webbed Marketing, stated that since the last
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Social media ‘is a powerful marketing tool’
Social media marketing is powerful and rapidly evolving, a company has claimed. Public relations firm Giles Communications made its statement as it opened its new social media arm, which aims to build a greater onli
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RSS ‘good at boosting traffic’
RSS has become a useful marketing tool and is one of the top ways to increase traffic to a website, an expert has asserted. Derrick Carpenter, writing for online promotions resource Magnetic Sponsoring, suggested th
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Generic keywords ‘not always best’
It is important to target different keywords to the generic phrases everyone else in an industry is using, an expert has stated.
Scott Buresh, chief executive officer of search engine optimiz
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Scott Buresh, chief executive officer of search engine optimiz
Web 2.0 offers firms “publishing power”
Because of Web 2.0, companies have more "publishing power" than ever before, an expert has asserted.
Industry commentator Gary Smith made his statements in an article for online mar
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Industry commentator Gary Smith made his statements in an article for online mar
SEO ‘levels the marketing playing field’
As many larger firms begin to make use of the increasingly popular tactic of search engine optimization (SEO), smaller organizations should question why they are not benefiting from the approach, an e
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