The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Balanced strategy needed for SEO

There is no single tactic that will guarantee a website a place in the top search engine results, an expert has explained.

Matt Foster, chief executive officer of search engine optimization (
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Use ‘AdWords, SEO & links together’

Google’s AdWords service can be excellent at boosting traffic to a website, however, marketers should not ignore other online strategies, an expert has commented.

Matthew MacDonald, author of
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Finding top keywords ‘a challenge’

Choosing suitable keywords for search engine optimization (SEO) can be challenging for marketers, an expert has stated. Eric Enge, president of Boston-based SEO firm Stone Temple Consulting, made his comments throug
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“Fight back” with online content

Companies which suddenly find themselves uprooted from the top place in search engine results should fight back with content, an expert has urged.

Fred Greenhalgh, internet marketing and comm
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Web users ‘hunt valuable content’

It is not just search engines which trawl the web looking for quality content, people do as well and website owners need to respond to this demand, an expert has commented.

In a post through
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