The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Golf-related searches reclaiming lion’s share of Tiger’s traffic
Web users are increasingly interested in online content about Tiger Woods’ golf career, rather than his recent personal difficulties, according to data from media researcher Nielsen. The company says that &quo
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Google announces changes to suggested search functions, improved local search
Search engine Google announced Friday that it would improve the internationalization of its suggested search and provide both search and "I’m feeling lucky" buttons even when the suggested searches d
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Google’s long-tail expertise is the secret of its success, says Microsoft exec
Microsoft’s initial ignorance of the possibilities of long-tail search engine optimization (SEO) has hampered the company’s pursuit of Google in the search engine market, Microsoft senior vice president
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Real-time integration could be an unnecessary move for SEO
While the advent of real-time search integration into major search engines like Google and Bing has caused no shortage of comment and debate in the search engine optimization (SEO) community, some experts say that t
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Chinese cell phone companies keep Android, lose Google search
China’s second-largest telecom services provider, China Unicom, has removed Google’s search engine from Android phones being sold for use in the country and prompted concerns that the largest telecom, Ch
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New features blooming for Bing this spring
Microsoft announced today that this spring would bring a wealth of new features for its Bing search engine, which has met with encouraging results in a search engine market still dominated by Google. The company sai
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New search funnels feature for Adwords provides search marketing insights
Google announced yesterday that a new feature for Adwords analytics called "search funnels" would help search engine marketing professionals better understand the way in which paid clicks lead users to the
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Expert: Three big pitfalls to avoid for SEO efforts
Certain commonly held beliefs about search engine optimization (SEO) are not just erroneous, according to Search Engine Watch’s Eric Enge, they could do serious harm to a company’s SEO projects. The firs
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