The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Content ‘more important than links’
Fresh and regular content is one of the most important things a marketer should consider when seeking to boost their website’s search engine ranking, an expert has claimed.
A commentator on t
Learn More
A commentator on t
SEO ‘necessary for online success’
Search engine optimization (SEO) has become a "necessary marketing practice" for brands which want to succeed, an expert has stated.
Jeannette Kocsis, vice-president for digital m
Learn More
Jeannette Kocsis, vice-president for digital m
RSS monetization ‘important and effective’
It is important to derive profits from RSS feeds, according to an advertising network.
RSS stands for Really Simple Syndication, a means of distributing news content to readers without them h
Learn More
RSS stands for Really Simple Syndication, a means of distributing news content to readers without them h
Static content ’causes plummeting rankings’
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google
Learn More
Microsoft, Google and the ACLU form group to agitate for digital due process
A coalition of industry leaders and public interest groups have come together to lobby for strict new privacy restrictions governing the use of personally identifiable information on the internet. A website created
Learn More
First Google, now Yahoo: Chinese journalists say Yahoo accounts hacked
The Yahoo Mail accounts of a number of Chinese journalists and opposition political activists may have been compromised earlier this week, in an attack reminiscent of the one that targeted Gmail accou
Learn More
Film industry wins lawsuit against usenet search engine
Newzbin, a popular search engine that indexes usenet content for paying members, was found liable for copyright infringement by Britain’s High Court, concluding a lawsuit brought by the Motion Picture Associat
Learn More
Experts say Google Buzz is officially a flop
After a brief but eventful stay in the public eye, Google Buzz is more or less silent, according to a study by online advertising researcher Chitika. According to Chitika’s research director, Daniel Ruby, Goog
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
