The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO efforts ‘must consider human readers’
When done correctly, search engine optimization (SEO) means writing a website’s content differently but ensuring the page is useful to readers, a company has commented.
Website design firm th
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Website design firm th
Google engineer speaks of importance of content
New material which naturally uses keywords is a good way to increase a website’s visibility within search results, a Google software engineer has explained. Matt Cutts made his comments to USA Today, noting th
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USA: 58m receive mobile marketing messages
In the USA alone, 58 million people received a marketing message through their mobile telephones during 2007, a new report has revealed. A study conducted by Javelin Strategy and Research urged financial institution
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US consumers ‘made 10.8 billion searches in May’
American web users made 10.8 billion core searches in May alone, a new report has revealed. The analysis released by research firm comScore shows Americans made two per cent more searches last month than in April. G
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Engaging content needed for B2B marketing
Firms looking to boost their business to business (B2B) interaction through social media need engaging content, an expert has remarked.
Tim Weller, the group chief executive of Incisive Medi
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Tim Weller, the group chief executive of Incisive Medi
Content ‘the most important website factor’
The most important factor of any corporate website is the content it offers readers, an expert has remarked. Writing for online news source CMS Wire, industry reporter Rachelle Goh asserted that, while the technolog
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Email achieves ‘high ROI at a low cost’
When compared to other marketing channels, email has the highest return on investment (ROI) and the lowest costs, one expert asserts.
Meenakshi Wali, the co-founder and business development h
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Meenakshi Wali, the co-founder and business development h
‘Huge potential’ for mobile marketing
There is "tremendous" scope for growth within the mobile marketing arena, a new report suggests. Mobile content infrastructure supplier Motricity surveyed marketers attending the Mobile Marketing Associati
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