The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile search take-up ‘to explode’
Mobile search will "explode" over the next few years, meaning businesses have to ensure they rank highly, an expert has commented. Julia Hyde, founder of digital marketing agency Creative Search Media, mad
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Speculation rises over aggressive Yahoo! takeover
The deadline set by Microsoft for Yahoo! to enter into acquisition negotiations passed with no response from latter, leading to speculation that a hostile takeover could be planned.
Microsoft
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Microsoft
Ensure marketing copy is ‘interesting & relevant’
It is important that newsletters are relevant and interesting if they are to be part of a successful email marketing campaign, it has been claimed.
Louise Rijk, vice-president of sales and ma
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Louise Rijk, vice-president of sales and ma
SearchMonkey previewed by Yahoo!
Yahoo! has launched a preview of its new SearchMonkey platform. The device will allow retailers and online marketers to annotate search results in order to include additional information which will be displayed alon
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Pharma ‘not embracing online marketing’
The pharmaceutical sector is only slowly taking advantage of the marketing opportunities offered by the internet, it has been claimed. A study published by analyst firm Datamonitor has noted that while businesses in
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SEO ‘responds to consumer pull’
Search engine optimization (SEO) allows marketers to reach consumers without having to push a product on them, an expert has suggested.
Industry commentator Paul Gillins made his remarks in a
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Industry commentator Paul Gillins made his remarks in a
Google tops valuable brand league
For a second year in a row, Google has been named the world’s most valuable brand, topping a list of the 100 most powerful trademarks. Market research firm Millward Brown has published its league, which is bas
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Marketers urged to ‘spice up emails’
The success of an email marketing campaign can be boosted by offering consumers "spicy" content, an expert has commented. Nick Stamoulis, writing for Brick Marketing ‘s Email Marketing Journal, expla
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