The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Microsoft Live Search added to Facebook
Microsoft’s Live Search is now part of social networking resource Facebook, it has been announced. In a post on the Microsoft‘s Live Search blog, Angus Norton, senior director of Live Search product mana
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Report: SEO among most important e-commerce tools
Search engine optimization (SEO) is ranked by almost 90 percent of US retailers as one of the most important technologies to help promote their online business, according to a new survey.
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Text ads most popular, says iPerceptions
Web users are most likely to click on simple text adverts rather than their complex video counterparts, according to a new survey. Carried out by iPerceptions, the study found 25 percent of respondents preferred tex
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“Brief delay” for Yahoo! and Google ad deal
Search engine firms Yahoo! and Google have agreed to delay the start of their search advertising partnership in order to give justice department investigators more time to look into its antitrust impl
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Trigger email marketing improves sales, says expert
Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.
Writing on web resource <
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Frequency an email marketing “challenge”
Email frequency is a "challenge" for marketers, it has been explained. Writing on DMNews, sector commentator Dianna Dilworth states there is a delicate balance between how often an email should be sent out
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SEO unity “crucial” for success
Unity in a search engine optimization (SEO) strategy is "crucial" to ensure that it is successful, it has been explained. Writing on E-consultancy‘s internet marketing blog, sector commentator Peter
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Blog to business success
There are "countless" ways to figure out how to make a blog more effective in terms of search engine optimization (SEO), it has been suggested. Writing on web resource US News and World Report, sector comm
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