The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Major search engines sued by Xerox over patent infringement
Google and Yahoo are the targets of a lawsuit filed this week by copier manufacturer Xerox, alleging that the top two search engines violated Xerox’s patents on search integration technology, Bloomberg News re
Learn More
Report: Google, like SEO, runs on inbound links
The cornerstone of the entire gigantic edifice that is Google is based on the same calculation that search engine optimization (SEO) practitioners make every day, according to a story in Wired Magazine: The inbound
Learn More
MySpace status updates added to Google real-time results
Expanding on its recently implemented real-time search functionality, Google has added publicly available MySpace updates to that part of its search engine results page. The real-time search function already include
Learn More
SEO strategies can change for different target audiences
The results of a study from Wesleyan University could have important ramifications for search engine optimization (SEO) practitioners, according to MediaPost’s Gord Hotchkiss. The Wesleyan study appears to sho
Learn More
Google Referrer: Spamming is as spamming does
Google’s crawlers – automated programs that index and categorize websites for inclusion in Google’s search results – are rarely the cause of problems for search engine optimization (SEO) prof
Learn More
Hold on to your hats, SEO pros: Yahoo/Microsoft deal receives final approval
The landmark partial merger between Yahoo and Microsoft has finally come to fruition, following regulatory approval from the U.S. Department of Justice and EU antitrust authorities. Microsoft’s Bing search eng
Learn More
Google spending spree continues with acquisition of mobile email app
The latest tech startup to be swallowed by Google is reMail, the maker of a popular iPhone application of the same name that allows quick searching of Gmail and other IMAP webmail accounts. Tech pundits are divided,
Learn More
First impressions last longest in SEO, study finds
Ranking on page one of relevant search engine results provides 95 percent of natural search traffic for company websites, according to a study released this week by iCrossing. The report says that, "while visib
Learn More
Subscribe to
The Content Marketer
Get weekly insights, advice and opinions about all things digital marketing.
